BADM 2633 - Professional Selling & Marketing

Description
A study of the function and role of marketing in our free enterprise system. Study involves pricing theories, channels of distribution, promotional policies, marketing management, market research, product planning and consumer behavior. Designed to teach tools for professional selling and successful sales techniques for retail and non-retail customers. Students will develop an advertising program for products and services using the appropriate medium.

Pre-Requisite
Completion of ENGL 1023 with a grade greater than or equal to C.

3 Credit Hour(s)

Contact Hours
45 Lecture/Lab Contact Hours

3 Faculty Load Hour(s)

Semesters Offered
Fall, Spring, Summer

ACTS Equivalent
N/A

Grade Mode
A-F

Learning Outcomes
Students completing this course will:

Define marketing and how it is used.
Identify the primary marketing activities of an organization.
Determine market segments and target customers.
Apply principles of ethics and social responsibility in marketing.
Use marketing information and research to develop marketing strategies for organizations.
Use pricing strategies to enhance marketing of products and services.
Identify issues that organizations face and approaches used when marketing globally.
Identify the key elements of a marketing plan.

General Education Outcomes Supported
N/A

Standard Practices
Topics list

Marketing function
Segmentation and targeting
Consumer Behavior
Positioning and branding
The 4 Ps: product, price, promotion, and place
Marketing globally
Marketing Plan

Learning activities

May include some or all of the following: Tests, quizzes, projects, reports, papers, and/or Online homework and/or class participation. This course requires additional work that may need to be completed out of class or in a virtual or on-campus lab.

Assessments

Analysis and discussion of case studies, quizzes, and a reflection paper.

Grading guidelines

A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 59 & below